Gateway to Business in the Middle East

Connecting European and East Asian companies to the Middle East through expertise and a global network

Introduction

Middlebridge is a new platform connecting European and East Asian companies with Saudi Arabia and the UAE.

We focus on facilitating partnerships and leveraging a growing international network to help businesses expand into competitive markets.

Our mission is to:

  • Act as a platform for cross-border business between Europe, East Asia and the Middle East

  • Strengthen connections through our presence in Riyadh, Abu Dhabi and Dubai

  • Foster long-term partnerships that support sustainable business growth

We connect businesses from:

Service providers, exporters and manufacturers from the largest economies in Europe, including:

  • Poland

  • Central Eastern Europe

    • Austria

    • the Czech Republic

    • Estonia

    • Lithuania

    • Slovakia

Europe

Middle East

Local enterprises in:

  • Saudi Arabia

  • United Arab Emirates

East Asia

Businesses from countries such as:

  • China

  • Hong Kong

  • Taiwan

engaging with multiple industries

Waste Management — Transport — Tourism — Telecommunications — Technology — Sports — Smart Cities — Robotics — Retail — Renewable Energy — Real Estate — Mining — Manufacturing — Logistics — IT — IoT — Infrastructure — HR — Hospitality — Healthcare — Finance — Entertainment — Energy — Education — Cybersecurity — Artificial Intelligence — Agriculture

Waste Management — Transport — Tourism — Telecommunications — Technology — Sports — Smart Cities — Robotics — Retail — Renewable Energy — Real Estate — Mining — Manufacturing — Logistics — IT — IoT — Infrastructure — HR — Hospitality — Healthcare — Finance — Entertainment — Energy — Education — Cybersecurity — Artificial Intelligence — Agriculture

Our Middle East Focus

We focus on collaboration in key business hubs in the Middle East:

Dubai

United Arab Emirates

Abu Dhabi

United Arab Emirates

Riyadh

Saudi Arabia

Our Services

  • Representation & Business Matchmaking

    We represent your business at industry events, trade shows or private meetings and connect you with key partners, suppliers or clients to foster meaningful collaborations and maximise your market potential

  • Market Research

    We identify potential customers, analyse competitors and evaluate market demand, delivering actionable insights to guide your entry strategy and ensure alignment with local opportunities

  • Cultural & Operational Support

    We provide cultural training to navigate local customs and business etiquette, manage daily market operations and connect you with specialists for compliance, logistics or other technical needs

  • Marketing & Project Support

    We adapt your promotional materials to match market expectations, help prepare presentations or pitches and oversee project implementation to ensure smooth execution

How We Work

Step 1: Discovery & Consultation

We begin by understanding your goals, challenges and target markets. This includes identifying opportunities and aligning expectations

Step 2: Market Research & Planning

We analyze competitors, assess market potential and create a tailored market entry strategy for Saudi Arabia and the UAE

Step 3: Networking & Matchmaking

We introduce you to key partners, suppliers and stakeholders in key locations such as Riyadh, Dubai and Abu Dhabi

Step 4: Cultural Support

We provide guidance on navigating local customs, compliance and operational challenges, ensuring smooth market integration

Step 5: Execution & Monitoring

We assist with launching your business, track progress and adapt strategies to meet market demands

Step 6: Long-Term Collaboration

We offer ongoing support and facilitate long-term partnerships to sustain your growth in the Middle East

Choose Us

Work with us to simplify market entry using local expertise, structured processes and direct access to key business networks

Let’s work together

Book a free consultation to discuss your business expansion in Saudi Arabia and the UAE. Fill out the form and we will contact you shortly.